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2021
Hirche, Martin ORCID: 0000-0002-1593-8486, Farris, Paul W., Greenacre, Luke, Quan, Yiran and Wei, Susan
(2021).
Predicting Under- and Overperforming SKUs within the Distribution-Market Share Relationship.
J. Retail., 97 (4).
S. 697 - 715.
NEW YORK:
ELSEVIER SCIENCE INC.
ISSN 1873-3271
Hirche, Martin ORCID: 0000-0002-1593-8486, Greenacre, Luke, Nenycz-Thiel, Magda, Loose, Simone and Lockshin, Larry
ORCID: 0000-0003-4948-7326
(2021).
SKU performance and distribution: A large-scale analysis of the role of product characteristics with store scanner data.
J. Retail. Consum. Serv., 61.
OXFORD:
ELSEVIER SCI LTD.
ISSN 1873-1384