Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | Date | No Grouping
Number of items: 4.

Journal Article

Hofmann, Julian, Clement, Michel ORCID: 0000-0001-6769-6709, Voelckner, Franziska and Hennig-Thurau, Thorsten (2017). Empirical generalizations on the impact of stars on the economic success of movies. Int. J. Res. Mark., 34 (2). S. 442 - 462. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Marchand, Andre ORCID: 0000-0002-2531-9881, Hennig-Thurau, Thorsten and Wiertz, Caroline (2017). Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. Int. J. Res. Mark., 34 (2). S. 336 - 355. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Marchand, Andre ORCID: 0000-0002-2531-9881, Paul, Michael, Hennig-Thurau, Thorsten and Puchner, Georg (2017). How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms. J. Serv. Res., 20 (2). S. 105 - 120. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1552-7379

Voelckner, Franziska, Sattler, Henrik, Hennig-Thurau, Thorsten and Ringle, Christian M. (2010). The Role of Parent Brand Quality for Service Brand Extension Success. J. Serv. Res., 13 (4). S. 379 - 397. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1552-7379

This list was generated on Wed Oct 27 04:24:34 2021 CEST.