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Journal Article
Kopalle, Praveen K., Gangwar, Manish 
ORCID: 0000-0003-0661-5922, Kaplan, Andreas ORCID: 0000-0002-5016-0841, Ramachandran, Divya, Reinartz, Werner and Rindfleisch, Aric
(2022).
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities.
Int. J. Res. Mark., 39 (2).
S. 522 - 541.
AMSTERDAM:
ELSEVIER.
ISSN 1873-8001