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Ma, Alice Kyoungran and Ahn, Jongchang (2019). The Correlation between Online Comments before Broadcasting and Television Content Viewers' Behavior Pattern: The Anchoring Effect Perspective. KSII Trans. Internet Inf. Syst., 13 (6). S. 3023 - 3037. GANGNAM-GU: KSII-KOR SOC INTERNET INFORMATION. ISSN 1976-7277

Ma, Alice Kyoungran, Kim, Takhun and Ahn, Jongchang (2019). A Study on the Media Consumers' Behavior Related to Online Communications: Behavioral Economics Perspective. KSII Trans. Internet Inf. Syst., 13 (5). S. 2491 - 2509. GANGNAM-GU: KSII-KOR SOC INTERNET INFORMATION. ISSN 1976-7277

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