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Journal Article
Becker, Maren ORCID: 0000-0003-0805-6167, Scholdra, Thomas P., Berkmann, Manuel and Reinartz, Werner J. (2023). The Effect of Content on Zapping in TV Advertising. J. Mark., 87 (2). S. 275 - 298. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7185
Scholdra, Thomas P., Wichmann, Julian R. K., Eisenbeiss, Maik ORCID: 0000-0002-0859-3512 and Reinartz, Werner J. (2022). Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior. J. Mark., 86 (4). S. 95 - 118. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7185