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Article

Spann, Martin, Fischer, Marc ORCID: 0000-0002-9012-2292 and Tellis, Gerard J. (2015). Skimming or Penetration? Strategic Dynamic Pricing for New Products. Management science: Journal of the Institute for Operations Research and the Management Sciences, 34 (2). pp. 235-249. INFORMS. ISSN 1526-5501

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