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Journal Article

Bekk, Magdalena, Spoerrle, Matthias, Voelckner, Franziska, Spiess, Erika and Woschee, Ralph (2017). What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising. Mark. Lett., 28 (4). S. 509 - 523. DORDRECHT: SPRINGER. ISSN 1573-059X

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