Items where Division is "Faculty of Management, Economics and Social Sciences > Business Administration > Marketing > Professorship for Business Administration, Retailing and Customer Management" and Year is [pin missing: value2] - Kölner UniversitätsPublikationsServer

University Structure (19681)
- Faculty of Management, Economics and Social Sciences (628)
  - Business Administration (385)
    - Marketing (11)
      - Professorship for Business Administration, Retailing and Customer Management (5)

Group by: Date | Creators | Item Type | No Grouping

Jump to: 2019 | 2017 | 2015

Number of items at this level: 5.

2019

Berkmann, Manuel (2019). Essays on Customer Engagement Strategies and Tactics in Business and Consumer Markets. PhD thesis, Universität zu Köln. Open Access

Wichmann, Julian Raphael Klaus ORCID: 0000-0003-0205-5243 (2019). The Evolving Brand-Consumer Relationship - The Impact of Business Cycles, Digital Platforms, and New Advertising Technologies. PhD thesis, Universität zu Köln. Open Access

2017

Becker, Maren (2017). Advertising effectiveness: the role of content. PhD thesis, Universität zu Köln. Open Access

Ptok, Annette (2017). Essays in Marketing Strategy: The Role of Customer Integration, Marketing Metrics, and Advertising Effectiveness. PhD thesis, Universität zu Köln. Open Access

2015

Serafin, Marcin (2015). The Temporal Structures of the Economy: The Working Day of Taxi Drivers in Warsaw. PhD thesis, Universität zu Köln. Open Access

This list was generated on Mon Oct 26 01:05:33 2020 CET.