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2025

Fillmann, Johannes ORCID: 0009-0000-7628-0414, Völckner, Franziska ORCID: 0000-0003-4835-6199, Imschloss, Monika ORCID: 0000-0001-8582-5965 and Schulz, Michael ORCID: 0000-0001-8351-4952 (2025). Transforming trash into treasure: Why consumers like personalized upcycling. International Journal of Research in Marketing. pp. 1-18. Elsevier. ISSN 0167-8116

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