Items where Division is "Faculty of Management, Economics and Social Sciences > Business Administration > Marketing > Professorship for Business Administration, Marketing and Market Research" and Year is No full text available in KUPS - Kölner UniversitätsPublikationsServer

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Number of items: 5.

E

Edeling, Alexander ORCID: 0000-0002-1815-6439 and Fischer, Marc ORCID: 0000-0002-9012-2292 (2016). Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis. Journal of Marketing Research, 53 (4). pp. 515-534. Sage Publishing. ISSN 0022-2437

F

Fischer, Marc ORCID: 0000-0002-9012-2292 (2019). Practice Prize Paper–Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz. Marketing Science, 38 (2). pp. 343-359. INFORMS. ISSN 0732-2399

Fischer, Marc ORCID: 0000-0002-9012-2292, Shin, Hyun S. and Hanssens, Dominique M. (2016). Brand Performance Volatility from Marketing Spending. Management science: Journal of the Institute for Operations Research and the Management Sciences, 62 (1). pp. 197-215. INFORMS. ISSN 1526-5501

S

Stäbler, Samuel and Fischer, Marc ORCID: 0000-0002-9012-2292 (2020). When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries. Journal of Marketing, 84 (3). pp. 46-67. Sage Publishing. ISSN 0022-2429

Spann, Martin, Fischer, Marc ORCID: 0000-0002-9012-2292 and Tellis, Gerard J. (2015). Skimming or Penetration? Strategic Dynamic Pricing for New Products. Management science: Journal of the Institute for Operations Research and the Management Sciences, 34 (2). pp. 235-249. INFORMS. ISSN 1526-5501

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