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Lu, Yixin ORCID: 0000-0001-6515-1940, Gupta, Alok ORCID: 0000-0002-2097-1643, Ketter, Wolfgang ORCID: 0000-0001-9008-142X and van Heck, Eric (2016). Exploring Bidder Heterogeneity in Multichannel Sequential B2B Auctions. MIS Quarterly, 40 (3). pp. 645-662. MISRC. ISSN 2162-9730

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