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Wierich, Ralf and Zielke, Stephan 
ORCID: 0000-0002-0184-3478
(2014).
How retailer coupons increase attitudinal loyalty - the impact of three coupon design elements.
Eur. J. Market., 48 (3-4).
S. 699 - 722.
BINGLEY:
EMERALD GROUP PUBLISHING LTD.
ISSN 1758-7123