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Journal Article

Eisenbeiss, Maik ORCID: 0000-0002-0859-3512, Cornelissen, Markus, Backhaus, Klaus and Hoyer, Wayne D. (2014). Nonlinear and asymmetric returns on customer satisfaction: do they vary across situations and consumers? J. Acad. Mark. Sci., 42 (3). S. 242 - 264. NEW YORK: SPRINGER. ISSN 1552-7824

Dost, Florian ORCID: 0000-0002-9106-7934, Wilken, Robert, Eisenbeiss, Maik ORCID: 0000-0002-0859-3512 and Skiera, Bernd ORCID: 0000-0001-9285-2013 (2014). On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges. J. Retail., 90 (3). S. 393 - 408. NEW YORK: ELSEVIER SCIENCE INC. ISSN 1873-3271

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