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Journal Article
Karaguer, Zeynep, Becker, Jan-Michael 
ORCID: 0000-0003-3013-3739, Klein, Kristina ORCID: 0000-0002-2876-7671 and Edeling, Alexander ORCID: 0000-0002-1815-6439
(2022).
How, why, and when disclosure type matters for influencer marketing.
Int. J. Res. Mark., 39 (2).
S. 313 - 336.
AMSTERDAM:
ELSEVIER.
ISSN 1873-8001
Edeling, Alexander ORCID: 0000-0002-1815-6439 and Himme, Alexander ORCID: 0000-0001-6256-7529
(2018).
When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share-Performance Relationship.
J. Mark., 82 (3).
S. 1 - 25.
CHICAGO:
AMER MARKETING ASSOC.
ISSN 1547-7185
Edeling, Alexander ORCID: 0000-0002-1815-6439, Hattula, Stefan and Bornemann, Torsten
(2017).
Over, out, but present: recalling former sponsorships.
Eur. J. Market., 51 (7-8).
S. 1286 - 1308.
BINGLEY:
EMERALD GROUP PUBLISHING LTD.
ISSN 1758-7123
Edeling, Alexander ORCID: 0000-0002-1815-6439 and Fischer, Marc
(2016).
Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis.
J. Mark. Res., 53 (4).
S. 515 - 535.
CHICAGO:
AMER MARKETING ASSOC.
ISSN 1547-7193