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Journal Article

Edeling, Alexander ORCID: 0000-0002-1815-6439 and Himme, Alexander ORCID: 0000-0001-6256-7529 (2018). When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share-Performance Relationship. J. Mark., 82 (3). S. 1 - 25. CHICAGO: AMER MARKETING ASSOC. ISSN 1547-7185

Edeling, Alexander ORCID: 0000-0002-1815-6439, Hattula, Stefan and Bornemann, Torsten (2017). Over, out, but present: recalling former sponsorships. Eur. J. Market., 51 (7-8). S. 1286 - 1308. BINGLEY: EMERALD GROUP PUBLISHING LTD. ISSN 1758-7123

Edeling, Alexander ORCID: 0000-0002-1815-6439 and Fischer, Marc (2016). Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis. J. Mark. Res., 53 (4). S. 515 - 535. CHICAGO: AMER MARKETING ASSOC. ISSN 1547-7193

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