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Journal Article
Bruce, Norris, I, Becker, Maren and Reinartz, Werner 
ORCID: 0000-0002-2440-3117
(2020).
Communicating Brands in Television Advertising.
J. Mark. Res., 57 (2).
S. 236 - 257.
THOUSAND OAKS:
SAGE PUBLICATIONS INC.
ISSN 1547-7193
Venkatesan, Rajkumar, Bleier, Alexander, Reinartz, Werner ORCID: 0000-0002-2440-3117 and Ravishanker, Nalini
(2019).
Improving customer profit predictions with customer mindset metrics through multiple overimputation.
J. Acad. Mark. Sci., 47 (5).
S. 771 - 795.
NEW YORK:
SPRINGER.
ISSN 1552-7824
Reinartz, Werner ORCID: 0000-0002-2440-3117, Wiegand, Nico ORCID: 0000-0002-7348-7716 and Imschloss, Monika
(2019).
The impact of digital transformation on the retailing value chain.
Int. J. Res. Mark., 36 (3).
S. 350 - 367.
AMSTERDAM:
ELSEVIER.
ISSN 1873-8001
Kumar, V. and Reinartz, Werner ORCID: 0000-0002-2440-3117
(2016).
Creating Enduring Customer Value.
J. Mark., 80 (6).
S. 36 - 69.
THOUSAND OAKS:
SAGE PUBLICATIONS INC.
ISSN 1547-7185
Kannan, P. K., Reinartz, Werner ORCID: 0000-0002-2440-3117 and Verhoef, Peter C.
(2016).
The path to purchase and attribution modeling: Introduction to special section.
Int. J. Res. Mark., 33 (3).
S. 449 - 457.
AMSTERDAM:
ELSEVIER SCIENCE BV.
ISSN 1873-8001
Kaeuferle, Monika and Reinartz, Werner ORCID: 0000-0002-2440-3117
(2015).
Distributing through multiple channels in industrial wholesaling: how many and how much?
J. Acad. Mark. Sci., 43 (6).
S. 746 - 768.
NEW YORK:
SPRINGER.
ISSN 1552-7824