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Number of items: 2.
Article
Reinartz, Werner J.
ORCID: 0000-0002-2440-3117
(2026).
Customer Relationship Management: Past, Present, and Future.
International Journal of Research in Marketing, 43 (1).
pp. 8-27.
Elsevier.
ISSN 0167-8116
Monograph
Weidenbörner, Vincent
ORCID: 0000-0003-2447-7228, Steinberg Schulten, Simon
ORCID: 0009-0001-4733-8768 and Reinartz, Werner J.
ORCID: 0000-0002-2440-3117
(2026).
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