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Number of items: 5.

Journal Article

Klein, Kristina ORCID: 0000-0002-2876-7671, Voelckner, Franziska, Bruno, Hernan A., Sattler, Henrik and Bruno, Pascal (2019). Brand Positioning Based on Brand Image-Country Image Fit. Mark. Sci., 38 (3). S. 516 - 539. CATONSVILLE: INFORMS. ISSN 1526-548X

Eppmann, Rene ORCID: 0000-0002-5499-5192, Bekk, Magdalena and Klein, Kristina ORCID: 0000-0002-2876-7671 (2018). Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]. J. Interact. Mark., 43. S. 98 - 116. NEW YORK: ELSEVIER SCIENCE INC. ISSN 1520-6653

Klein, Kristina ORCID: 0000-0002-2876-7671 and Melnyk, Valentyna ORCID: 0000-0003-4963-4584 (2016). Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products. Mark. Lett., 27 (1). S. 131 - 143. DORDRECHT: SPRINGER. ISSN 1573-059X

Melnyk, Valentyna ORCID: 0000-0003-4963-4584, Klein, Kristina ORCID: 0000-0002-2876-7671 and Voelckner, Franziska (2012). The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries. J. Mark., 76 (6). S. 21 - 38. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1547-7185

Becker, Jan-Michael ORCID: 0000-0003-3013-3739, Klein, Kristina ORCID: 0000-0002-2876-7671 and Wetzels, Martin (2012). Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models. Long Range Plan., 45 (5-6). S. 359 - 395. OXFORD: ELSEVIER SCI LTD. ISSN 1873-1872

This list was generated on Wed Jan 19 08:38:38 2022 CET.