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Journal Article
Karaguer, Zeynep, Becker, Jan-Michael ORCID: 0000-0003-3013-3739, Klein, Kristina
ORCID: 0000-0002-2876-7671 and Edeling, Alexander
ORCID: 0000-0002-1815-6439
(2022).
How, why, and when disclosure type matters for influencer marketing.
Int. J. Res. Mark., 39 (2).
S. 313 - 336.
AMSTERDAM:
ELSEVIER.
ISSN 1873-8001
Klein, Kristina ORCID: 0000-0002-2876-7671, Melnyk, Valentyna
ORCID: 0000-0003-4963-4584 and Voelckner, Franziska
(2021).
Effects of background music on evaluations of visual images.
Psychol. Mark., 38 (12).
S. 2240 - 2247.
HOBOKEN:
WILEY.
ISSN 1520-6793
Meyer, Torsten (2020). Nach dem Internet. Zeitschrift Kunst Medien Bildung : zkmb. Wissenschaftlichen Sozietät Kunst Medien Bildung e.V.. ISSN 2193-2980
Klein, Kristina ORCID: 0000-0002-2876-7671, Voelckner, Franziska, Bruno, Hernan A., Sattler, Henrik and Bruno, Pascal
(2019).
Brand Positioning Based on Brand Image-Country Image Fit.
Mark. Sci., 38 (3).
S. 516 - 539.
CATONSVILLE:
INFORMS.
ISSN 1526-548X
Eppmann, Rene ORCID: 0000-0002-5499-5192, Bekk, Magdalena and Klein, Kristina
ORCID: 0000-0002-2876-7671
(2018).
Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX].
J. Interact. Mark., 43.
S. 98 - 116.
NEW YORK:
ELSEVIER SCIENCE INC.
ISSN 1520-6653
Klein, Kristina ORCID: 0000-0002-2876-7671 and Melnyk, Valentyna
ORCID: 0000-0003-4963-4584
(2016).
Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products.
Mark. Lett., 27 (1).
S. 131 - 143.
DORDRECHT:
SPRINGER.
ISSN 1573-059X
Melnyk, Valentyna ORCID: 0000-0003-4963-4584, Klein, Kristina
ORCID: 0000-0002-2876-7671 and Voelckner, Franziska
(2012).
The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries.
J. Mark., 76 (6).
S. 21 - 38.
THOUSAND OAKS:
SAGE PUBLICATIONS INC.
ISSN 1547-7185
Becker, Jan-Michael ORCID: 0000-0003-3013-3739, Klein, Kristina
ORCID: 0000-0002-2876-7671 and Wetzels, Martin
(2012).
Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models.
Long Range Plan., 45 (5-6).
S. 359 - 395.
OXFORD:
ELSEVIER SCI LTD.
ISSN 1873-1872