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Journal Article
Wichmann, Julian R. K., Uppal, Abhinav 
ORCID: 0000-0002-3976-6703, Sharma, Amalesh and Dekimpe, Marnik G.
(2022).
A global perspective on the marketing mix across time and space.
Int. J. Res. Mark., 39 (2).
S. 502 - 522.
AMSTERDAM:
ELSEVIER.
ISSN 1873-8001