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Toth, Zsofia, Sklyar, Alexey ORCID: 0000-0002-5483-1745, Kowalkowski, Christian ORCID: 0000-0002-4081-9737, Sorhammar, David, Tronvoll, Bard and Wirths, Oliver (2022). Tensions in digital servitization through a paradox lens. Ind. Mark. Manage., 102. S. 438 - 451. NEW YORK: ELSEVIER SCIENCE INC. ISSN 1873-2062