![]() | Up a level |
Journal Article
Kouki-Block, Monia and Wellbrock, Christian-Mathias ORCID: 0000-0003-4961-9421
(2022).
Influenced by Media Brands? A Conjoint Experiment on the Effect of Media Brands on Online Media Planners' Decision-Making.
J. Media Bus. Stud., 19 (1).
S. 29 - 52.
ABINGDON:
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD.
ISSN 2376-2977
Klass, Nina and Wellbrock, Christian-Mathias ORCID: 0000-0003-4961-9421
(2019).
When journalists become stars: drivers of human brand images and their influence on consumer intentions.
J. Media Econ., 32 (1-2).
S. 35 - 56.
ABINGDON:
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD.
ISSN 1532-7736
Thesis
O'Brien, Daniel ORCID: 0000-0002-5836-5972, Wellbrock, Christian-Mathias
ORCID: 0000-0003-4961-9421, Kunz, Reinhard E. and Kleer, Nicola
(2022).
The Digital Transformation of the News Media Business –
Paid Content and Entrepreneurship in Digital Journalism.
PhD thesis, Universität zu Köln.