Universität zu Köln

Patroni, Joanne, Briel, Frederik von and Recker, Jan C. ORCID: 0000-0002-2072-5792 (2020). Unpacking the social media–driven innovation capability: How consumer conversations turn into organizational innovations. Information & management : the international journal of information systems applications (103267). Elsevier. ISSN 1872-7530

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Abstract

Given the scale and scope of consumer conversations on social media, it is both possible and challenging for organizations to identify valuable ideas from those conversations that could lead to successful innovations. We examine how a large retailer developed a new capability to leverage public social media conversations for innovation through a process of filtering, assessing, converting, and deploying. By inductively developing a process model of how the retailer managed to convert consumer conversations on social media into organizational innovation, our study sheds light on the microfoundations of this important capability.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Patroni, Joanne UNSPECIFIED UNSPECIFIED UNSPECIFIED Briel, Frederik von UNSPECIFIED UNSPECIFIED UNSPECIFIED Recker, Jan C. UNSPECIFIED orcid.org/0000-0002-2072-5792 UNSPECIFIED
URN:	urn:nbn:de:hbz:38-105493
DOI:	10.1016/j.im.2020.103267
Journal or Publication Title:	Information & management : the international journal of information systems applications
Number:	103267
Date:	2020
Publisher:	Elsevier
ISSN:	1872-7530
Language:	English
Faculty:	Faculty of Management, Economy and Social Sciences
Divisions:	Weitere Institute, Arbeits- und Forschungsgruppen > Cologne Institute for Information Systems (CIIS) Faculty of Management, Economics and Social Sciences > Business Administration > Information Systems > Chair for Information Systems and Systems Development
Subjects:	Data processing Computer science Technology (Applied sciences) Management and auxiliary services
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/10549