Universität zu Köln

Werder, Karl ORCID: 0000-0001-8481-1596, Seidel, Stefan, Recker, Jan C. ORCID: 0000-0002-2072-5792, Berente, Nicholas, Gibbs, John, Abboud, Nouredine and Benzeghadi, Yossef (2020). Data-Driven, Data-Informed, Data-Augmented: How Ubisoft’s Ghost Recon Wildlands Live Unit Uses Data for Continuous Product Innovation. California Management Review. Thousand Oaks, CA: Sage Publishing. ISSN 2162-8564

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Abstract

To stay ahead of the competition, firms must continuously learn from their customers and swiftly adopt those lessons to improve their products. A unit at Ubisoft, a leading game publisher headquartered in Paris, has established a three-pronged approach to drive product innovation based on three practices: data-driven exploration, data-augmented ideation, and data-informed validation. By establishing processes and capabilities for these practices and blending them in a portfolio approach to product design, they maximize the value generation potential of the data at their disposal. Product development in a variety of industries can benefit from the lessons of these data-oriented innovation practices.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Werder, Karl UNSPECIFIED orcid.org/0000-0001-8481-1596 UNSPECIFIED Seidel, Stefan UNSPECIFIED UNSPECIFIED UNSPECIFIED Recker, Jan C. UNSPECIFIED orcid.org/0000-0002-2072-5792 UNSPECIFIED Berente, Nicholas UNSPECIFIED UNSPECIFIED UNSPECIFIED Gibbs, John UNSPECIFIED UNSPECIFIED UNSPECIFIED Abboud, Nouredine UNSPECIFIED UNSPECIFIED UNSPECIFIED Benzeghadi, Yossef UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-111879
DOI:	10.1177/0008125620915290
Journal or Publication Title:	California Management Review
Date:	May 2020
Publisher:	Sage Publishing
Place of Publication:	Thousand Oaks, CA
ISSN:	2162-8564
Language:	English
Faculty:	Faculty of Management, Economy and Social Sciences
Divisions:	Weitere Institute, Arbeits- und Forschungsgruppen > Cologne Institute for Information Systems (CIIS) Faculty of Management, Economics and Social Sciences > Business Administration > Information Systems > Chair for Information Systems and Systems Development
Subjects:	Library and information sciences Social sciences Technology (Applied sciences)
Related URLs:	Publisher
URI:	http://kups.ub.uni-koeln.de/id/eprint/11187