Feiler, Svenja, Wicker, Pamela and Breuer, Christoph (2019). Nonprofit Pricing: Determinants of Membership Fee Levels in Nonprofit Sports Clubs in Germany. Int. J. Sport Financ., 14 (4). S. 262 - 278. MORGANTOWN: FITNESS INFORMATION TECHNOLOGY. ISSN 1930-076X

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Abstract

In Germany, membership fees in nonprofit sports clubs are comparatively lower than fees or prices for other leisure time activities, such as sports offers from fitness clubs, music schools, or theatre visits. However, it is unclear on which basis sports clubs set their membership fees for different groups and why fees differ between clubs. Based on panel data of nonprofit sports clubs in Germany (n=1,538), this study investigates which factors influence the setting of membership fee levels using classical pricing-approaches adapted to the nonprofit context. The results show that costs related to coaches and instructors as well as facility costs significantly determine the level of membership fees, whereas perceived competition does not. Moreover, club goals such as offering competitive sports or sports for socially vulnerable groups have an impact on the level of membership fees. Furthermore, clubs with higher revenue diversification display lower levels of membership fees two years later.

Item Type: Journal Article
Creators:
CreatorsEmailORCIDORCID Put Code
Feiler, SvenjaUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Wicker, PamelaUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Breuer, ChristophUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
URN: urn:nbn:de:hbz:38-129101
DOI: 10.32731/IJSF/144.112019.06
Journal or Publication Title: Int. J. Sport Financ.
Volume: 14
Number: 4
Page Range: S. 262 - 278
Date: 2019
Publisher: FITNESS INFORMATION TECHNOLOGY
Place of Publication: MORGANTOWN
ISSN: 1930-076X
Language: English
Faculty: Unspecified
Divisions: Unspecified
Subjects: no entry
Uncontrolled Keywords:
KeywordsLanguage
WILLINGNESS-TO-PAY; MARKET; IMPACTMultiple languages
Hospitality, Leisure, Sport & TourismMultiple languages
Refereed: Yes
URI: http://kups.ub.uni-koeln.de/id/eprint/12910

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