Universität zu Köln

Topolinski, Sascha ORCID: 0000-0001-9295-3463 and Boecker, Lea ORCID: 0000-0001-6180-1862 (2016). Mouth-watering words: Articulatory inductions of eating-like mouth movements increase perceived food palatability. Appetite, 99. S. 112 - 121. LONDON: ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD. ISSN 1095-8304

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Abstract

We explored the impact of consonantal articulation direction of names for foods on expected palatability for these foods (total N = 256). Dishes (Experiments 1-2) and food items (Experiment 3) were labeled with names whose consonants either wandered from the front to the back of the mouth (inward, e.g., PASOKI) or from the back to the front of the mouth (outward; e.g., KASOPI). Because inward (outward) wandering consonant sequences trigger eating-like (expectoration-like) mouth movements, dishes and foods were rated higher in palatability when they bore an inward compared to an outward wandering name. This effect occurred already under-silent reading and for hungry and satiated participants alike. As a boundary condition, this articulation effect did occur when also additional visual information on the product was given (Experiment 3), but vanished when this visual information was too vivid and rich in competing palatability cues (Experiment 2). Future marketing can exploit this effect by increasing the appeal of food products by using inward wandering brand names, that is, names that start with the lips and end in the throat. (C) 2016 Elsevier Ltd. All rights reserved.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Topolinski, Sascha UNSPECIFIED orcid.org/0000-0001-9295-3463 UNSPECIFIED Boecker, Lea UNSPECIFIED orcid.org/0000-0001-6180-1862 UNSPECIFIED
URN:	urn:nbn:de:hbz:38-280821
DOI:	10.1016/j.appet.2016.01.018
Journal or Publication Title:	Appetite
Volume:	99
Page Range:	S. 112 - 121
Date:	2016
Publisher:	ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD
Place of Publication:	LONDON
ISSN:	1095-8304
Language:	English
Faculty:	Faculty of Human Sciences Faculty of Management, Economy and Social Sciences
Divisions:	Faculty of Human Sciences > Department Psychologie Center of Excellence C-SEB
Subjects:	Psychology
Uncontrolled Keywords:	Keywords Language AFFECTIVE CONSEQUENCES; MERE EXPOSURE; BRAND NAMES; FLUENCY; DEPRIVATION; PRODUCT; MEMORY; COLOR; CUES; PREFERENCES Multiple languages Behavioral Sciences; Nutrition & Dietetics Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/28082