Universität zu Köln

Unkelbach, Christian ORCID: 0000-0002-3793-6246 and Fiedler, Klaus (2020). The Challenge of Diagnostic Inferences From Implicit Measures: The Case of Non-Evaluative Influences in the Evaluative Priming Paradigm. Social cognition, 38. s208-14- 15. NEW YORK: GUILFORD PUBLICATIONS INC. ISSN 0278-016X

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Abstract

Implicit measures are diagnostic tools to assess attitudes and evaluations that people cannot or may not want to report. Diagnostic inferences from such tools are subject to asymmetries. We argue that (causal) conditional probabilities p(AM+vertical bar A+) of implicitly measured attitudes AM+ given the causal influence of existing attitudes A+ is typically higher than the reverse (diagnostic) conditional probability p(A+vertical bar AM+), due to non-evaluative influences on implicit measures. We substantiate this argument with evidence for non-evaluative influences on evaluative priming-specifically, similarity effects reflecting the higher similarity of positive than negative prime-target pairs; integrativity effects based on primes and targets' potential to form meaningful semantic compounds; and congruity proportion effects that originate in individuals' decisional strategies. We also cursorily discuss non-evaluative influences in the Implicit Association Test (IAT). These influences not only have implications for the evaluative priming paradigm in particular, but also highlight the intricacies of diagnostic inferences from implicit measures in general.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Unkelbach, Christian UNSPECIFIED orcid.org/0000-0002-3793-6246 UNSPECIFIED Fiedler, Klaus UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-312816
DOI:	10.1521/soco.2020.38.supp.s208
Journal or Publication Title:	Social cognition
Volume:	38
Page Range:	s208-14- 15
Date:	2020
Publisher:	GUILFORD PUBLICATIONS INC
Place of Publication:	NEW YORK
ISSN:	0278-016X
Language:	English
Faculty:	Faculty of Human Sciences
Divisions:	Faculty of Human Sciences > Department Psychologie
Subjects:	Psychology
Uncontrolled Keywords:	Keywords Language AUTOMATIC ACTIVATION; SOCIAL COGNITION; ASSOCIATION TEST; ATTITUDES; INFORMATION; FREQUENCY; IAT; FASTER; MODEL; TASK Multiple languages Psychology, Social Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/31281