Universität zu Köln

Jasinenko, Anna ORCID: 0000-0002-8376-2558, Christandl, Fabian and Meynhardt, Timo ORCID: 0000-0002-2762-7538 (2020). Justified by ideology: Why conservatives care less about corporate social irresponsibility. J. Bus. Res., 114. S. 290 - 304. NEW YORK: ELSEVIER SCIENCE INC. ISSN 1873-7978

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Abstract

We examine the cognitive and motivational process underlying the effect of consumers' conservatism on their corporate social responsibility (CSR) perceptions of irresponsible versus responsible companies. Building on political psychology and system justification theory, we identify and test market system justification (MSJ) as a motivated social cognition underlying ideological differences in CSR perceptions and reactions. Using four empirical studies, we find that the relatively high MSJ of conservatives (compared to that of liberals) results in less critical CSR perceptions of irresponsible companies and, thus, in less penalizing reactions. Moreover, we find that conservatism influences CSR perceptions of irresponsible companies more strongly than of responsible companies because MSJ affects only perceptions of market behaviors that threaten notions of fair markets (i.e., low CSR). The results improve predictions of consumers' perceptions and reactions to responsible and irresponsible companies.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Jasinenko, Anna UNSPECIFIED orcid.org/0000-0002-8376-2558 UNSPECIFIED Christandl, Fabian UNSPECIFIED UNSPECIFIED UNSPECIFIED Meynhardt, Timo UNSPECIFIED orcid.org/0000-0002-2762-7538 UNSPECIFIED
URN:	urn:nbn:de:hbz:38-332427
DOI:	10.1016/j.jbusres.2020.04.006
Journal or Publication Title:	J. Bus. Res.
Volume:	114
Page Range:	S. 290 - 304
Date:	2020
Publisher:	ELSEVIER SCIENCE INC
Place of Publication:	NEW YORK
ISSN:	1873-7978
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language SYSTEM-JUSTIFICATION; POLITICAL-IDEOLOGY; CONSUMERS; RESPONSIBILITY; ATTITUDES; DOMINANCE; MEDIATION; IMPLICIT; BOYCOTT; BLUE Multiple languages Business Multiple languages
URI:	http://kups.ub.uni-koeln.de/id/eprint/33242