Universität zu Köln

Tilly, Roman, Fischbach, Kai ORCID: 0000-0001-5721-5369 and Schoder, Detlef (2015). Mineable or messy? Assessing the quality of macro-level tourism information derived from social media. Electron. Mark., 25 (3). S. 227 - 242. HEIDELBERG: SPRINGER HEIDELBERG. ISSN 1422-8890

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Abstract

Social media are a primary means for travelers to connect with each other and plan trips. They can also help tourism suppliers (e.g., by providing relevant information), thus overcoming the shortcomings of traditional information sources. User-generated content from social media has already been used in many studies as a primary information source. However, the quality of information derived thus far remains largely unclear. This study assesses the quality of macro-level information on the spatio-temporal distribution of tourism derived from online travel reviews in social media in terms of completeness, timeliness, and accuracy. We found that information quality increased from 2000 to 2009 as online travel reviews increasingly covered more countries, became available earlier than statistics reported by the United Nations World Tourism Organization (UNWTO), were highly correlated with the UNWTO statistics. We conclude that social media are a good information source for macro-level spatio-temporal tourism information and could be used, for example, to estimate tourism figures.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Tilly, Roman UNSPECIFIED UNSPECIFIED UNSPECIFIED Fischbach, Kai UNSPECIFIED orcid.org/0000-0001-5721-5369 UNSPECIFIED Schoder, Detlef UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-394919
DOI:	10.1007/s12525-015-0181-2
Journal or Publication Title:	Electron. Mark.
Volume:	25
Number:	3
Page Range:	S. 227 - 242
Date:	2015
Publisher:	SPRINGER HEIDELBERG
Place of Publication:	HEIDELBERG
ISSN:	1422-8890
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language WORD-OF-MOUTH; USER REVIEWS; HONG-KONG; ONLINE; HOSPITALITY; IMPACT; MANAGEMENT; EXPERIENCES; NETWORKING Multiple languages Business; Management Multiple languages
URI:	http://kups.ub.uni-koeln.de/id/eprint/39491