Universität zu Köln

Clement, Michel ORCID: 0000-0001-6769-6709, Wu, Steven and Fischer, Marc (2014). Empirical generalizations of demand and supply dynamics for movies. Int. J. Res. Mark., 31 (2). S. 207 - 224. AMSTERDAM: ELSEVIER. ISSN 1873-8001

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Abstract

High financial risks in production and marketing, the hedonic nature of products, and the global cultural relevance of movies have encouraged a substantial number of researchers to analyze the success drivers of movies. This research provides empirical generalizations in managing the supply and demand of motion pictures. Prior empirical research either ignored the endogeneity of box office and screen allocation or was based on selective samples, ignoring the large amount of smaller movies released to the market. Using two large and unique samples of all movies released in two major movie markets, the US (2000-2010; n 2098) and Germany (2002-2010; n = 1360), we extend prior research and present empirical generalizations and new fields of research. (C) 2013 Elsevier B.V. All rights reserved.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Clement, Michel UNSPECIFIED orcid.org/0000-0001-6769-6709 UNSPECIFIED Wu, Steven UNSPECIFIED UNSPECIFIED UNSPECIFIED Fischer, Marc UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-436428
DOI:	10.1016/j.ijresmar.2013.10.007
Journal or Publication Title:	Int. J. Res. Mark.
Volume:	31
Number:	2
Page Range:	S. 207 - 224
Date:	2014
Publisher:	ELSEVIER
Place of Publication:	AMSTERDAM
ISSN:	1873-8001
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language BOX-OFFICE; FILM-CRITICS; SUPPORT-SYSTEM; SUCCESS; SILVERSCREENER; REVENUES; RATINGS; IMPACT; POWER Multiple languages Business Multiple languages
URI:	http://kups.ub.uni-koeln.de/id/eprint/43642