Universität zu Köln

Unkelbach, Christian ORCID: 0000-0002-3793-6246 and Memmert, Daniel (2014). Serial-Position Effects in Evaluative Judgments. Curr. Dir. Psychol., 23 (3). S. 195 - 201. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1467-8721

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Abstract

Serial evaluations are the basis of many judgment and decision processes (e. g., in sports, talent shows, or academic examinations). We address the advantages and disadvantages of being in the beginning or the end of such evaluation series. We propose that for serial evaluations, people must calibrate a transformation function that translates observable stimulus input (e. g., performances) into available judgment categories (e. g., pass or fail). Until this function is calibrated, people are motivated to avoid extreme categories. Therefore, being good in the beginning is disadvantageous because one is more likely to be categorized as average than good, whereas being bad is advantageous because one is more likely to be categorized average than bad. We present real-life and laboratory examples of the proposed calibration effects and compare the calibration explanation with other accounts of serial-position effects. Based on these theoretical considerations, we suggest possible ways to avoid these position effects in serial evaluations.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Unkelbach, Christian UNSPECIFIED orcid.org/0000-0002-3793-6246 UNSPECIFIED Memmert, Daniel UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-436769
DOI:	10.1177/0963721414533701
Journal or Publication Title:	Curr. Dir. Psychol.
Volume:	23
Number:	3
Page Range:	S. 195 - 201
Date:	2014
Publisher:	SAGE PUBLICATIONS INC
Place of Publication:	THOUSAND OAKS
ISSN:	1467-8721
Language:	English
Faculty:	Faculty of Human Sciences Faculty of Management, Economy and Social Sciences
Divisions:	Faculty of Human Sciences > Department Psychologie Center of Excellence C-SEB
Subjects:	Psychology
Uncontrolled Keywords:	Keywords Language LAST DANCE; CALIBRATION; MODEL; EXPECTATION; DECISION; MEMORY; SOCCER; SAVE Multiple languages Psychology, Multidisciplinary Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/43676