Universität zu Köln

Uwamariya, Marthe (2021). Determinants of Mobile Commerce Adoption in Developing Countries: Evidence from Rwanda. PhD thesis, Universität zu Köln.

Preview

PDF (PhD Dissertation:Determinants of Mobile Commerce Adoption in Developing Countries: Evidence from Rwanda) PhD Dissertation Marthe uwamariya.pdf - Accepted Version Download (35MB) | Preview

Abstract

The rapid development of wireless technology and telecommunication networks has led to mobile devices playing an increasing role in people's lives. Businesses have recognised the value of mobile communication tools and trading platforms. A new type of technology-aided commerce – mobile commerce including mobile financial services – has gained importance in theory and practice. However, in the context of developing countries, the literature on the potential of mobile commerce and its driving factors is still limited. Along five empirical studies conducted in Rwanda, this research identifies the factors that drive the success of mobile commerce and financial services. It defines an appropriate infrastructure (power supply and network connectivity), a suitable regulatory setting, sufficient consumer awareness, and a proper distribution network as crucial for adopting mobile commerce and harvesting its potential. Thereupon, the research derives recommendations to Rwandan policymakers and practitioners in order to achieve economic growth, reduce poverty, and enhance national welfare Rwanda.

Item Type:	Thesis (PhD thesis)
Translated title:	Title Language Determinants of Mobile Commerce Adoption in Developing Countries: Evidence from Rwanda English
Creators:	Creators Email ORCID ORCID Put Code Uwamariya, Marthe uwamarim@smail.uni-koeln.de UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-541136
Date:	1 December 2021
Language:	English
Faculty:	Faculty of Management, Economy and Social Sciences
Divisions:	Faculty of Management, Economics and Social Sciences > Business Administration > Media Management > Professorship for Business Administration, Media and Technology Management
Subjects:	Commerce, communications, transport
Uncontrolled Keywords:	Keywords Language Mobile Financial Services, Mobile Commerce, Developing Countries, Rwanda UNSPECIFIED
Date of oral exam:	29 September 2021
Referee:	Name Academic Title Loebbecke, Claudia Prof. Dr.
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/54113