Uwamariya, Marthe, Loebbecke, Claudia and Cremer, Stefan (2021). Mobile money adoption in rural Rwanda: A domestication perspective. Afr. J. Manag., 7 (2). S. 314 - 338. ABINGDON: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD. ISSN 2332-2381
Full text not available from this repository.Abstract
With this explorative research, we investigate if and how farmers in Rwanda adopt mobile money, or m-money, and integrate it into their everyday life to foster their economic development and social well-being. To this end, we adapt a domestication perspective and base our research on qualitative evidence from 72 semi-structured interviews with farmers in rural Rwanda. Our findings reveal that - where available - Rwandan farmers continuously domesticate m-money. While they acknowledge the convenience of using m-money, they experience three major inhibitors that particularly affect its use for business: (1) limited opportunities for learning about m-money, (2) high and non-transparent costs, and (3) barely accessible network agents with insufficient liquidity. Based on our findings, we discuss how policymakers and service providers can increase the adoption of m-money among farmers, thereby reducing social exclusion of the unbanked and fostering economic growth in Rwanda and other emerging economies.
Item Type: | Journal Article | ||||||||||||||||
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URN: | urn:nbn:de:hbz:38-566769 | ||||||||||||||||
DOI: | 10.1080/23322373.2021.1902209 | ||||||||||||||||
Journal or Publication Title: | Afr. J. Manag. | ||||||||||||||||
Volume: | 7 | ||||||||||||||||
Number: | 2 | ||||||||||||||||
Page Range: | S. 314 - 338 | ||||||||||||||||
Date: | 2021 | ||||||||||||||||
Publisher: | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | ||||||||||||||||
Place of Publication: | ABINGDON | ||||||||||||||||
ISSN: | 2332-2381 | ||||||||||||||||
Language: | English | ||||||||||||||||
Faculty: | Unspecified | ||||||||||||||||
Divisions: | Unspecified | ||||||||||||||||
Subjects: | no entry | ||||||||||||||||
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URI: | http://kups.ub.uni-koeln.de/id/eprint/56676 |
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