Universität zu Köln

Gneezy, Uri, Laske, Katharina and Schroeder, Marina . Teams do not outperform individuals in a simple creative task. Appl. Econ. Lett.. ABINGDON: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD. ISSN 1466-4291

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Abstract

We compare the performance of teams with that of individuals in a simple creative task - generating a title for a short video. To measure performance, we assess the quality of titles using click rate as well as subjective assessment of the fit between the title and the video. Although teams are costlier to organizations, we find no significant differences in the performance of teams relative to that of individuals. As a result, in the task we use in this paper, allocating creative work to individuals is more efficient than allocating it to teams.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Gneezy, Uri UNSPECIFIED UNSPECIFIED UNSPECIFIED Laske, Katharina UNSPECIFIED UNSPECIFIED UNSPECIFIED Schroeder, Marina UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-582001
DOI:	10.1080/13504851.2021.1934386
Journal or Publication Title:	Appl. Econ. Lett.
Publisher:	ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Place of Publication:	ABINGDON
ISSN:	1466-4291
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language Economics Multiple languages
URI:	http://kups.ub.uni-koeln.de/id/eprint/58200