Universität zu Köln

Chandra Kruse, Leona ORCID: 0000-0002-9001-3870 and Drechsler, Katharina ORCID: 0000-0003-3089-0748 (2022). Digitalization of multisensory collective activity: The case of virtual wine tasting. Journal of Information Technology, 4 (37). HeinOnline. ISSN 1464-3693

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Abstract

Wine tasting is a multisensory collective activity because it involves other senses in addition to sight and hearing. The importance of these multiple senses for wine tasting makes it more challenging to digitalize than other collective activities. We conducted an ethnography and used a semiotic analysis to explore the strategies to digitalize wine tasting sessions. In so doing, we examined how small artisanal winemakers and wine merchants in Austria, Germany, Liechtenstein, Luxembourg, and Switzerland moved their wine tasting sessions online to compensate for their lost key revenue streams during the global Covid-19 crisis. Based on our analysis, we present a typology of virtual wine tasting and illustrate how the approach to digitalize wine tasting evolved from a reactive approach to a more proactive one. We also identify strategies to digitalize wine tasting and characterize its social space. We discuss some avenues to regard virtual wine tasting as something more than just a digital representation of in-person wine tasting session by highlighting the mediating role of an information system. Finally, we propose some implications for digitalizing other multisensory collective activities.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Chandra Kruse, Leona UNSPECIFIED orcid.org/0000-0002-9001-3870 UNSPECIFIED Drechsler, Katharina kdrechs2@uni-koeln.de orcid.org/0000-0003-3089-0748 113266973
URN:	urn:nbn:de:hbz:38-649960
DOI:	10.1177/02683962221096860
Journal or Publication Title:	Journal of Information Technology
Volume:	4
Number:	37
Date:	2022
Publisher:	HeinOnline
ISSN:	1464-3693
Language:	English
Faculty:	Faculty of Management, Economy and Social Sciences
Divisions:	Faculty of Management, Economics and Social Sciences > Business Administration > Information Systems > Chair for Information Systems and Systems Development
Subjects:	Data processing Computer science Management and auxiliary services
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/64996