Kaspar, Kai 
ORCID: 0000-0002-5092-6798, Weber, Sarah Lucia and Wilbers, Anne-Kathrin
(2019).
Personally relevant online advertisements: Effects of demographic targeting on visual attention and brand evaluation.
PLOS ONE, 14 (2).
e0212419.
PLOS / Public Library of Science.
ISSN 1932-6203
Identification Number:10.1371/journal.pone.0212419
Official URL: http://doi.org/10.1371/journal.pone.0212419
| Item Type: | Article |
| Creators: | Creators Email ORCID ORCID Put Code Weber, Sarah Lucia UNSPECIFIED UNSPECIFIED UNSPECIFIED Wilbers, Anne-Kathrin UNSPECIFIED UNSPECIFIED UNSPECIFIED |
| URN: | urn:nbn:de:hbz:38-650340 |
| Identification Number: | 10.1371/journal.pone.0212419 |
| Journal or Publication Title: | PLOS ONE |
| Volume: | 14 |
| Number: | 2 |
| Page Range: | e0212419 |
| Date: | 2019 |
| Publisher: | PLOS / Public Library of Science |
| ISSN: | 1932-6203 |
| Language: | English |
| Faculty: | Faculty of Human Sciences |
| Divisions: | Faculty of Human Sciences > Department Psychologie Weitere Institute, Arbeits- und Forschungsgruppen > Interdisziplinäres Zentrum für empirische LehrerInnen- und Unterrichtsforschung (IZeF) |
| Subjects: | Psychology |
| Refereed: | Yes |
| URI: | http://kups.ub.uni-koeln.de/id/eprint/65034 |
https://orcid.org/0000-0002-5092-6798Downloads
Downloads per month over past year
Altmetric
Export
Actions (login required)
 |
View Item |