Kaspar, Kai ORCID: 0000-0002-5092-6798, Weber, Sarah Lucia and Wilbers, Anne-Kathrin (2019). Personally relevant online advertisements: Effects of demographic targeting on visual attention and brand evaluation. PLOS ONE, 14 (2). e0212419. PLOS / Public Library of Science. ISSN 1932-6203

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Item Type: Journal Article
Creators:
CreatorsEmailORCIDORCID Put Code
Kaspar, KaiUNSPECIFIEDorcid.org/0000-0002-5092-6798UNSPECIFIED
Weber, Sarah LuciaUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Wilbers, Anne-KathrinUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
URN: urn:nbn:de:hbz:38-650340
DOI: 10.1371/journal.pone.0212419
Journal or Publication Title: PLOS ONE
Volume: 14
Number: 2
Page Range: e0212419
Date: 2019
Publisher: PLOS / Public Library of Science
ISSN: 1932-6203
Language: English
Faculty: Faculty of Human Sciences
Divisions: Faculty of Human Sciences > Department Psychologie
Weitere Institute, Arbeits- und Forschungsgruppen > Interdisziplinäres Zentrum für empirische LehrerInnen- und Unterrichtsforschung (IZeF)
Subjects: Psychology
Refereed: Yes
URI: http://kups.ub.uni-koeln.de/id/eprint/65034

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