Universität zu Köln

Toth, Zsofia, Sklyar, Alexey ORCID: 0000-0002-5483-1745, Kowalkowski, Christian ORCID: 0000-0002-4081-9737, Sorhammar, David, Tronvoll, Bard and Wirths, Oliver (2022). Tensions in digital servitization through a paradox lens. Ind. Mark. Manage., 102. S. 438 - 451. NEW YORK: ELSEVIER SCIENCE INC. ISSN 1873-2062

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Abstract

Two of the most disruptive changes in today's business markets are servitization and digitalization. Their increasing convergence into digital servitization leads to tensions both within and between organizations. The authors investigate such intra-and interorganizational tensions by applying a paradox theory lens. The study draws on 56 depth interviews and multiple site visits from two cases in the aerospace and maritime industries. Linked to the paradoxes of organizing, learning, belonging, and performing, eight tensions emerge from the findings. The intra-organizational tensions include digitally enabled control, digital upkeep, professional identity, and performance priorities. In turn, the interorganizational tensions comprise platform-based coopetition, information superabundance, organizational identity, and data utilization. For practitioners working with digital services, this study suggests an audit of tensions to inform continued formulations of a mitigation strategy.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Toth, Zsofia UNSPECIFIED UNSPECIFIED UNSPECIFIED Sklyar, Alexey UNSPECIFIED orcid.org/0000-0002-5483-1745 UNSPECIFIED Kowalkowski, Christian UNSPECIFIED orcid.org/0000-0002-4081-9737 UNSPECIFIED Sorhammar, David UNSPECIFIED UNSPECIFIED UNSPECIFIED Tronvoll, Bard UNSPECIFIED UNSPECIFIED UNSPECIFIED Wirths, Oliver UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-687435
DOI:	10.1016/j.indmarman.2022.02.010
Journal or Publication Title:	Ind. Mark. Manage.
Volume:	102
Page Range:	S. 438 - 451
Date:	2022
Publisher:	ELSEVIER SCIENCE INC
Place of Publication:	NEW YORK
ISSN:	1873-2062
Language:	English
Faculty:	Unspecified
Divisions:	Unspecified
Subjects:	no entry
Uncontrolled Keywords:	Keywords Language VALUE CO-CREATION; BUSINESS MODEL INNOVATION; DARK SIDE; DIGITIZATION; CAPABILITIES; TRANSFORMATION; ORGANIZATIONS; TECHNOLOGY; SERVICES; BARRIERS Multiple languages Business; Management Multiple languages
URI:	http://kups.ub.uni-koeln.de/id/eprint/68743