Fischer, Marc ORCID: 0000-0002-9012-2292 and Wies, Simone ORCID: 0000-0001-6899-0408 (2024). Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market View. Management Science. Catonsville, MD: Institute of Management Sciences. ISSN 0025-1909

Full text not available from this repository.
Identification Number:10.1287/mnsc.2022.00670

Item Type: Article
Creators:
Creators
Email
ORCID
ORCID Put Code
Fischer, Marc
UNSPECIFIED
https://orcid.org/0000-0002-9012-2292
UNSPECIFIED
Wies, Simone
UNSPECIFIED
https://orcid.org/0000-0001-6899-0408
UNSPECIFIED
URN: urn:nbn:de:hbz:38-737012
Identification Number: 10.1287/mnsc.2022.00670
Journal or Publication Title: Management Science
Date: 2024
Publisher: Institute of Management Sciences
Place of Publication: Catonsville, MD
ISSN: 0025-1909
Language: English
Faculty: Faculty of Management, Economy and Social Sciences
Subjects: Economics
Refereed: Yes
URI: http://kups.ub.uni-koeln.de/id/eprint/73701

Downloads

Downloads per month over past year

Altmetric

Export

Actions (login required)

View Item View Item