Universität zu Köln

Paschmann, Jens W. ORCID: 0000-0003-0208-8598, Bruno, Hernán A. ORCID: 0000-0003-3677-5492, van Heerde, Harald J. ORCID: 0000-0001-6767-7591, Völckner, Franziska ORCID: 0000-0003-4835-6199 and Klein, Kristina ORCID: 0000-0002-2876-7671 (2024). EXPRESS: Driving Mobile App User Engagement through Gamification. Journal of Marketing Research. ISSN 0022-2437

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Item Type:	Article
Creators:	Creators Email ORCID ORCID Put Code Paschmann, Jens W. UNSPECIFIED https://orcid.org/0000-0003-0208-8598 UNSPECIFIED Bruno, Hernán A. UNSPECIFIED https://orcid.org/0000-0003-3677-5492 UNSPECIFIED van Heerde, Harald J. UNSPECIFIED https://orcid.org/0000-0001-6767-7591 UNSPECIFIED Völckner, Franziska UNSPECIFIED https://orcid.org/0000-0003-4835-6199 UNSPECIFIED Klein, Kristina UNSPECIFIED https://orcid.org/0000-0002-2876-7671 UNSPECIFIED
URN:	urn:nbn:de:hbz:38-737056
Identification Number:	10.1177/00222437241275927
Journal or Publication Title:	Journal of Marketing Research
Date:	2024
ISSN:	0022-2437
Language:	English
Faculty:	Faculty of Management, Economy and Social Sciences
Subjects:	Economics
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/73705