Bekk, Magdalena ORCID: 0000-0003-4685-4397, Eppmann, Rene ORCID: 0000-0002-5499-5192, Klein, Kristina ORCID: 0000-0002-2876-7671 and Völckner, Franziska ORCID: 0000-0003-4835-6199 (2022). All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design. International Journal of Research in Marketing, 39 (4). pp. 1059-1081. Elsevier ScienceDirekt. ISSN 0167-8116

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Identification Number:10.1016/j.ijresmar.2022.03.002

Item Type: Article
Creators:
Creators
Email
ORCID
ORCID Put Code
Bekk, Magdalena
UNSPECIFIED
https://orcid.org/0000-0003-4685-4397
UNSPECIFIED
Eppmann, Rene
UNSPECIFIED
https://orcid.org/0000-0002-5499-5192
UNSPECIFIED
Klein, Kristina
UNSPECIFIED
https://orcid.org/0000-0002-2876-7671
UNSPECIFIED
Völckner, Franziska
UNSPECIFIED
https://orcid.org/0000-0003-4835-6199
UNSPECIFIED
URN: urn:nbn:de:hbz:38-737061
Identification Number: 10.1016/j.ijresmar.2022.03.002
Journal or Publication Title: International Journal of Research in Marketing
Volume: 39
Number: 4
Page Range: pp. 1059-1081
Date: 2022
Publisher: Elsevier ScienceDirekt
ISSN: 0167-8116
Language: English
Faculty: Faculty of Management, Economy and Social Sciences
Divisions: Faculty of Management, Economics and Social Sciences > Business Administration > Marketing > Professorship for Business Administration, Marketing and Brand Management
Subjects: Management and auxiliary services
Refereed: Yes
URI: http://kups.ub.uni-koeln.de/id/eprint/73706

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