Bekk, Magdalena 
ORCID: 0000-0003-4685-4397, Eppmann, Rene ORCID: 0000-0002-5499-5192, Klein, Kristina ORCID: 0000-0002-2876-7671 and Völckner, Franziska ORCID: 0000-0003-4835-6199
(2022).
All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design.
International Journal of Research in Marketing, 39 (4).
pp. 1059-1081.
Elsevier ScienceDirekt.
ISSN 0167-8116
Link to the document: http://doi.org/10.1016/j.ijresmar.2022.03.002
| Item Type: | Journal Article | ||||||||||||||||||||
| Creators: |
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| URN: | urn:nbn:de:hbz:38-737061 | ||||||||||||||||||||
| DOI: | 10.1016/j.ijresmar.2022.03.002 | ||||||||||||||||||||
| Journal or Publication Title: | International Journal of Research in Marketing | ||||||||||||||||||||
| Volume: | 39 | ||||||||||||||||||||
| Number: | 4 | ||||||||||||||||||||
| Page Range: | pp. 1059-1081 | ||||||||||||||||||||
| Date: | 2022 | ||||||||||||||||||||
| Publisher: | Elsevier ScienceDirekt | ||||||||||||||||||||
| ISSN: | 0167-8116 | ||||||||||||||||||||
| Language: | English | ||||||||||||||||||||
| Faculty: | Faculty of Management, Economy and Social Sciences | ||||||||||||||||||||
| Divisions: | Faculty of Management, Economics and Social Sciences > Business Administration > Marketing > Professorship for Business Administration, Marketing and Brand Management | ||||||||||||||||||||
| Subjects: | Management and auxiliary services | ||||||||||||||||||||
| Refereed: | Yes | ||||||||||||||||||||
| URI: | http://kups.ub.uni-koeln.de/id/eprint/73706 |
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