Hofmann, Julian, Clement, Michel ORCID: 0000-0001-6769-6709, Völckner, Franziska ORCID: 0000-0003-4835-6199 and Hennig-Thurau, Thorsten (2017). Empirical generalizations on the impact of stars on the economic success of movies. International Journal of Research in Marketing, 34 (2). pp. 442-461. Elsevier ScienceDirekt. ISSN 0167-8116

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Item Type: Journal Article
Creators:
CreatorsEmailORCIDORCID Put Code
Hofmann, JulianUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Clement, MichelUNSPECIFIEDorcid.org/0000-0001-6769-6709UNSPECIFIED
Völckner, FranziskaUNSPECIFIEDorcid.org/0000-0003-4835-6199UNSPECIFIED
Hennig-Thurau, ThorstenUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
URN: urn:nbn:de:hbz:38-737080
DOI: 10.1016/j.ijresmar.2016.08.006
Journal or Publication Title: International Journal of Research in Marketing
Volume: 34
Number: 2
Page Range: pp. 442-461
Date: 2017
Publisher: Elsevier ScienceDirekt
ISSN: 0167-8116
Language: English
Faculty: Faculty of Management, Economy and Social Sciences
Divisions: Faculty of Management, Economics and Social Sciences > Business Administration > Marketing > Professorship for Business Administration, Marketing and Brand Management
Subjects: Management and auxiliary services
Refereed: Yes
URI: http://kups.ub.uni-koeln.de/id/eprint/73708

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