Gensler, Sonja ORCID: 0000-0001-5315-5311, Völckner, Franziska ORCID: 0000-0003-4835-6199, Egger, Marc, Fischbach, Kai ORCID: 0000-0001-5721-5369 and Schoder, Detlef (2015). Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews. International Journal of Electronic Commerce, 20 (1). pp. 112-141. TAYLOR & FRANCIS. ISSN 1086-4415

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Identification Number:10.1080/10864415.2016.1061792

Item Type: Article
Creators:
Creators
Email
ORCID
ORCID Put Code
Gensler, Sonja
UNSPECIFIED
https://orcid.org/0000-0001-5315-5311
UNSPECIFIED
Völckner, Franziska
UNSPECIFIED
https://orcid.org/0000-0003-4835-6199
UNSPECIFIED
Egger, Marc
UNSPECIFIED
UNSPECIFIED
UNSPECIFIED
Fischbach, Kai
UNSPECIFIED
https://orcid.org/0000-0001-5721-5369
UNSPECIFIED
Schoder, Detlef
UNSPECIFIED
UNSPECIFIED
UNSPECIFIED
URN: urn:nbn:de:hbz:38-737093
Identification Number: 10.1080/10864415.2016.1061792
Journal or Publication Title: International Journal of Electronic Commerce
Volume: 20
Number: 1
Page Range: pp. 112-141
Date: 2015
Publisher: TAYLOR & FRANCIS
ISSN: 1086-4415
Language: English
Faculty: Faculty of Management, Economy and Social Sciences
Divisions: Faculty of Management, Economics and Social Sciences > Business Administration > Marketing > Professorship for Business Administration, Marketing and Brand Management
Subjects: Management and auxiliary services
Refereed: Yes
URI: http://kups.ub.uni-koeln.de/id/eprint/73709

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