Hirche, Martin ORCID: 0000-0002-1593-8486, Völckner, Franziska ORCID: 0000-0003-4835-6199, Trinh, Giang and Göbl, Sebastian (2024). Modeling total distribution velocity. Journal of Marketing Analytics, 12. pp. 1-33. Springer. ISSN 2050-3318

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Identification Number:10.1057/s41270-024-00327-w

Item Type: Article
Creators:
Creators
Email
ORCID
ORCID Put Code
Hirche, Martin
UNSPECIFIED
https://orcid.org/0000-0002-1593-8486
UNSPECIFIED
Völckner, Franziska
UNSPECIFIED
https://orcid.org/0000-0003-4835-6199
UNSPECIFIED
Trinh, Giang
UNSPECIFIED
UNSPECIFIED
UNSPECIFIED
Göbl, Sebastian
UNSPECIFIED
UNSPECIFIED
UNSPECIFIED
URN: urn:nbn:de:hbz:38-737153
Identification Number: 10.1057/s41270-024-00327-w
Journal or Publication Title: Journal of Marketing Analytics
Volume: 12
Page Range: pp. 1-33
Date: 2024
Publisher: Springer
ISSN: 2050-3318
Language: English
Faculty: Faculty of Management, Economy and Social Sciences
Divisions: Faculty of Management, Economics and Social Sciences > Business Administration > Marketing > Professorship for Business Administration, Marketing and Brand Management
Subjects: Management and auxiliary services
Refereed: Yes
URI: http://kups.ub.uni-koeln.de/id/eprint/73715

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