Universität zu Köln

Klostermann, Jan ORCID: 0000-0002-4145-3992, Hinze, Tobias K., Völckner, Franziska ORCID: 0000-0003-4835-6199, Kupfer, Ann-Kristin and Schwerdtfeger, Rouven (2024). Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances. Journal of the Academy of Marketing Science, 52 (2). pp. 449-469. Dordrecht: Springer Netherlands. ISSN 0092-0703

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Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Klostermann, Jan UNSPECIFIED orcid.org/0000-0002-4145-3992 UNSPECIFIED Hinze, Tobias K. UNSPECIFIED UNSPECIFIED UNSPECIFIED Völckner, Franziska UNSPECIFIED orcid.org/0000-0003-4835-6199 UNSPECIFIED Kupfer, Ann-Kristin UNSPECIFIED UNSPECIFIED UNSPECIFIED Schwerdtfeger, Rouven UNSPECIFIED UNSPECIFIED UNSPECIFIED
URN:	urn:nbn:de:hbz:38-737166
DOI:	10.1007/s11747-023-00957-z
Journal or Publication Title:	Journal of the Academy of Marketing Science
Volume:	52
Number:	2
Page Range:	pp. 449-469
Date:	2024
Publisher:	Springer Netherlands
Place of Publication:	Dordrecht
ISSN:	0092-0703
Language:	English
Faculty:	Faculty of Management, Economy and Social Sciences
Divisions:	Faculty of Management, Economics and Social Sciences > Business Administration > Marketing > Professorship for Business Administration, Marketing and Brand Management
Subjects:	Management and auxiliary services
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/73716