Universität zu Köln

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Kokkoris, Michail, Hoelzl, Erik ORCID: 0000-0002-5135-4728, Alos-Ferrer, Carlos ORCID: 0000-0002-1668-9784 and Ayelet Gneezy, Vlad Griskevicius (2017). Self-controlled but Not Myself: When Restraint versus Indulgence Undermines Consumers’ Authenticity and Decision Satisfaction. Advances in consumer research, 45. pp. 264-269. Association for Consumer Research. ISSN 0098-9258