Up a level |
Jump to: 2016
Number of items: 1.
2016
Backhaus, Max Philipp (2016). Econometric Essays on Protecting, Benefiting, and Growing from Customer-based Brand Equity. PhD thesis, Universität zu Köln.
Up a level |
Backhaus, Max Philipp (2016). Econometric Essays on Protecting, Benefiting, and Growing from Customer-based Brand Equity. PhD thesis, Universität zu Köln.