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2016
Backhaus, Max Philipp
(2016).
Econometric Essays on Protecting, Benefiting, and Growing from Customer-based Brand Equity.
PhD thesis, Universität zu Köln.
| Up a level |
Backhaus, Max Philipp
(2016).
Econometric Essays on Protecting, Benefiting, and Growing from Customer-based Brand Equity.
PhD thesis, Universität zu Köln.