Universität zu Köln

Bekk, Magdalena, Eppmann, Rene, Klein, Kristina and Voelckner, Franziska (2022). All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design. Int. J. Res. Mark., 39 (4). S. 1059 - 1082. AMSTERDAM: ELSEVIER. ISSN 1873-8001

Bekk, Magdalena ORCID: 0000-0003-4685-4397, Eppmann, Rene ORCID: 0000-0002-5499-5192, Klein, Kristina ORCID: 0000-0002-2876-7671 and Völckner, Franziska ORCID: 0000-0003-4835-6199 (2022). All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design. International Journal of Research in Marketing, 39 (4). pp. 1059-1081. Elsevier ScienceDirekt. ISSN 0167-8116

Bekk, Magdalena, Spoerrle, Matthias, Hedjasie, Rebekka and Kerschreiter, Rudolf ORCID: 0000-0003-0281-0261 (2016). Greening the competitive advantage: antecedents and consequences of green brand equity. Qual. Quant., 50 (4). S. 1727 - 1747. DORDRECHT: SPRINGER. ISSN 1573-7845

Bekk, Magdalena, Spoerrle, Matthias and Kruse, Joachim (2016). The Benefits of Similarity between Tourist and Destination Personality. J. Travel Res., 55 (8). S. 1008 - 1022. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1552-6763

Bekk, Magdalena, Spoerrle, Matthias, Voelckner, Franziska, Spiess, Erika and Woschee, Ralph (2017). What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising. Mark. Lett., 28 (4). S. 509 - 523. DORDRECHT: SPRINGER. ISSN 1573-059X

Berger, Rita ORCID: 0000-0002-9908-3672, Safdar, Saba, Spiess, Erika, Bekk, Magdalena and Font, Antoni (2019). Acculturation of Erasmus students: Using the multidimensional individual difference acculturation model framework. Int. J. Psychol., 54 (6). S. 739 - 750. CHICHESTER: JOHN WILEY & SONS LTD. ISSN 1464-066X

Eppmann, Rene ORCID: 0000-0002-5499-5192, Bekk, Magdalena and Klein, Kristina ORCID: 0000-0002-2876-7671 (2018). Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]. J. Interact. Mark., 43. S. 98 - 116. NEW YORK: ELSEVIER SCIENCE INC. ISSN 1520-6653

Moelders, Sophie, Brosi, Prisca, Bekk, Magdalena, Spoerrle, Matthias and Welpe, Isabell M. (2018). Support for quotas for women in leadership: The influence of gender stereotypes. Hum. Resour. Manage., 57 (4). S. 869 - 883. SAN FRANCISCO: WILEY PERIODICALS, INC. ISSN 1099-050X

Spoerrle, Matthias and Bekk, Magdalena (2014). Meta-Analytic Guidelines for Evaluating Single-Item Reliabilities of Personality Instruments. Assessment, 21 (3). S. 272 - 286. THOUSAND OAKS: SAGE PUBLICATIONS INC. ISSN 1552-3489