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2020
Werder, Karl 
ORCID: 0000-0001-8481-1596, Seidel, Stefan, Recker, Jan C. ORCID: 0000-0002-2072-5792, Berente, Nicholas, Gibbs, John, Abboud, Nouredine and Benzeghadi, Yossef
(2020).
Data-Driven, Data-Informed, Data-Augmented: How Ubisoft’s Ghost Recon Wildlands Live Unit Uses Data for Continuous Product Innovation.
California Management Review.
Thousand Oaks, CA:
Sage Publishing.
ISSN 2162-8564
