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Journal Article

Klein, Kristina ORCID: 0000-0002-2876-7671, Völckner, Franziska ORCID: 0000-0003-4835-6199, Bruno, Hernán A. ORCID: 0000-0003-3677-5492, Sattler, Henrik and Bruno, Pascal (2019). Brand Positioning Based on Brand Image–Country Image Fit. Marketing Science, 38 (3). pp. 516-538. INFORMS. ISSN 0732-2399

Paschmann, Jens W. ORCID: 0000-0003-0208-8598, Bruno, Hernán A. ORCID: 0000-0003-3677-5492, van Heerde, Harald J. ORCID: 0000-0001-6767-7591, Völckner, Franziska ORCID: 0000-0003-4835-6199 and Klein, Kristina ORCID: 0000-0002-2876-7671 (2024). EXPRESS: Driving Mobile App User Engagement through Gamification. Journal of Marketing Research. ISSN 0022-2437

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