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Journal Article
Bruno, Hernan A., Cebollada, Javier 
ORCID: 0000-0001-8645-0456 and Chintagunta, Pradeep K.
(2018).
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior.
Mark. Sci., 37 (4).
S. 631 - 649.
CATONSVILLE:
INFORMS.
ISSN 1526-548X