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Journal Article
Edeling, Alexander 
ORCID: 0000-0002-1815-6439 and Fischer, Marc ORCID: 0000-0002-9012-2292
(2016).
Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis.
Journal of Marketing Research, 53 (4).
pp. 515-534.
Sage Publishing.
ISSN 0022-2437