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Journal Article
Dost, Florian 
ORCID: 0000-0002-9106-7934, Wilken, Robert, Eisenbeiss, Maik ORCID: 0000-0002-0859-3512 and Skiera, Bernd ORCID: 0000-0001-9285-2013
(2014).
On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges.
J. Retail., 90 (3).
S. 393 - 408.
NEW YORK:
ELSEVIER SCIENCE INC.
ISSN 1873-3271
Eisenbeiss, Maik ORCID: 0000-0002-0859-3512, Cornelissen, Markus, Backhaus, Klaus and Hoyer, Wayne D.
(2014).
Nonlinear and asymmetric returns on customer satisfaction: do they vary across situations and consumers?
J. Acad. Mark. Sci., 42 (3).
S. 242 - 264.
NEW YORK:
SPRINGER.
ISSN 1552-7824
Scholdra, Thomas P., Wichmann, Julian R. K., Eisenbeiss, Maik ORCID: 0000-0002-0859-3512 and Reinartz, Werner J.
(2022).
Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior.
J. Mark., 86 (4).
S. 95 - 118.
THOUSAND OAKS:
SAGE PUBLICATIONS INC.
ISSN 1547-7185