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Journal Article
Hirche, Martin 
ORCID: 0000-0002-1593-8486, Farris, Paul W., Greenacre, Luke, Quan, Yiran and Wei, Susan
(2021).
Predicting Under- and Overperforming SKUs within the Distribution-Market Share Relationship.
J. Retail., 97 (4).
S. 697 - 715.
NEW YORK:
ELSEVIER SCIENCE INC.
ISSN 1873-3271